About Us

At Earthenrui, we begin with the core, Earth.

The story of each piece begins in the cotton fields. The natural threads are turned into soft and breathable fabrics. These go under the hands of skilled artisans who bring each piece to life through traditional hand block printing.

The thoughtfully processed designs carry the stories of many, from harvesters to designers and finally, you.

Ensuring a contemporary urge to balance between environment-friendly but with a touch of true style, we believe in lightweight, breathable, comforting fabrics, keep fresh the lasting crafts rooted in traditions, and clothing that feels as personal as it looks.

Because what you wear should feel like home, like heritage, like you.

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How do we do it?

Facts to Know

gheredar-kalidar-kurta-cotton-beigi

Collection Details (in Numbers)

  1. Collection Count: 2
  2. Component: Set of 3, Set of 2, Single Piece
  3. Fabric/Material: Cotton Silk, Kota Silk, Chanderi, Cotton, Chanderi-Zari, Organza
  4. Neckline: V, Boat, Round, Collar
  5. Sleeves: Full-sleeves, 3/4th, Sleeveless
  6. Style: Straight Kurta, A-line, Kalidaar, Pleated Kurta, Straight-cut, Free-fall Kurta, Anarkali, Saree, Gharara
  7. Main Colors: White, Yellow, Pink, Fuchsia, Blue
  8. Crafts/Prints: Hand block, Screen, Block, Various Types of Hand Embroidery (Tikki, Dabka), Threadwork

Materials/Fabrics

Mostly Cotton or Cotton Silk Fabrics are used. Each piece have a different story. Based on them, some dresses use Kota Silk, Chanderi and a few are paired with Organza Dupatta.

Embellishments Used

Every piece is differently decorated with delicate, well-thought and intricate embellishments. Each one is also 100% hand done by the professional fashion designer.

There are dresses that use threads, mori, moti, white pearls, beads, zari, designed tassels at the back and more.

Sizes

All outfits are available in all sizes. Also, each dress is 100% Handmade and thus can be opted for customization.

Size Chart Reference

Price Range

As our tagline goes, we desire to bring luxurious naturally handcrafted designer-made clothes to you at comparatively affordable, pocket-friendly prices.

Current collection prices are between Rs.5,000 to Rs.26,000.

Offers/Discount Coupons

Any one of the following offers can be availed:
1. Festival: 25FESTIVE
2. Newsletter Signup Coupons are available once you signup. As a trusted customer, you'll receive future offers, Once-in-a-lifetime Deals and Updates right into your inbox.
3. First-time Purchase: WELCOME10

Purchase & Policies

1. You can avail offers and order, as well as Email personalization by signing up to our Newsletter and purchasing directly from our Website.

2. Alternative Options: Kaarimarket, The Loom

3. Policies: Head to the Footer of https://www.earthenrui.in/

Corporate Gifting & Bulk Orders

Encapsulating
"परिशुद्ध प्रेम"
(Pure Love)
"पूर्ण आनंद"
(Absolute Bliss)